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You also have to consider how numbers and special characters line up in the UI. A font that uses unrecognizable versions of these symbols could lead to comprehension issues or, at the very least, slow Legibility is just as important for numbers as it is for special characters in fintech. A good place to start is to compare the uppercase “I,” lowercase “l” and the number “1.” If you have a hard time distinguishing them from one another, you’ll

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When considering fonts, examine the full character set. If any of a font’s characters are hard to distinguish from one another, users may struggle to understand what they’re Since fintech apps usually have a healthy mix of letters, numbers and punctuation, each character needs to be distinct. Here are nine security features you should be using to build trust. While readability is always an important part of making an interface usable, legibility matters a lot in fintech.Ĭonsidering how frequently fintech is targeted by hackers, it’s no surprise that consumers feel wary about using them. This is why form should always follow function when selecting fonts.įirst and foremost, legibility and readability cannot be compromised for the sake of a more attractive or experimental font design. Typography plays a critical role in apps and on websites. Serifs and sans serifs are going to be your best friends in fintech design. This means no script fonts, outline fonts, vintage fonts, rustic fonts, decorative fonts and so on. When looking for fonts that reinforce this idea, choose ones that feel: Users also need to know that the fintech company is one that they’re safe with, so the design should be reflective of this as well.

To the UI to assure them of their security. Security in fintech design is about more than implementing security measures to keep users safe and then applying trust marks Whether you’re designing a fintech product or the website marketing it, there are certain best practices to follow when choosing typography: Pick Fonts With Safety Baked Into Them General Guidelines for Choosing Fonts for Fintech Design Then, I’m going to share what I observed after visiting the websites of a couple dozen fintech companies and how their choices may be ones you want to integrate into your In this post, I’m going to provide some tips on choosing fintech fonts.

While there are certainly some best practices to follow when selecting fonts, fintech designers are making That said, just because fintech typography calls for a more serious approach, that doesn’t mean you should just use Roboto and call it a day. You need fonts that are legible and readable as well as reflective of the brand’s style and personality.įor some niches, you can have a lot of fun with typography-for instance, mixing up playful script fonts with simple sans serif ones. When choosing typography for a website or mobile app, there are certain goals you want to achieve. Font strategies for fintech websites and apps: Best practices and current trends used by leading financial companies.

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